Jeffrey’s Report from INTA

As many of you may remember from last Friday’s blog post, Jeffrey Banyas, one of the firm’s attorneys, is currently attending the International Trademark Association’s (INTA) Annual Meeting. INTA’s Annual Meeting, which is taking place in Boston, Massachusetts this year, is the largest annual meeting of trademark, brand protection, and patent attorneys from around the world.

Jeffrey reports that the first two days of the INTA’s Annual Meeting have been incredible.

More specifically, Jeffrey has said that:

The Firm’s core business philosophies of responsiveness, focus on value added services, and providing budget predictability by offering flat fee services are well received and sought after by our colleagues around the world.

Jeffrey has also mentioned that addressing counterfeiting around the world, particularly in China, continues to be a popular topic of conversation. According to Jeffrey:

While progress may seem slow, the Chinese government continues to take steps to strengthen and streamline their enforcement regimes providing brand owners with several viable options for enforcing their IPR in China.

As the Firm has emphasized for several years, it is not enough to simply address the supply of counterfeit goods through various enforcement mechanisms. Jeffrey’s time at INTA has shown us that we are continuing to see an increased emphasis on addressing the demand for counterfeit goods by educating consumers about the dangers of purchasing counterfeit goods and the value of purchasing authentic goods.

Jeffrey looks forward to continuing to meet with current and potential colleagues from around the world and to furthering these interesting discussions about counterfeiting and brand protection over the remainder of the Annual Meeting. Stay tuned for Jeffrey’s final thoughts later this week.